![]() ![]() We encourage you to look through the following spaces to see some of the more context-specific uses of digital signage and how these use cases help organizations reshape the internal communications function around more adaptive growth strategies. The “where” of digital signage can be a great place to jumpstart planning, because the natural needs of the space and context inform the content and ultimately lead back to strategy. With such a broad array of possibilities for digital signage in the office, it can be difficult to envision specifically how digital signage can help in the development or refreshing of an internal communications strategy. Let’s discuss the practical, measurable wins. How, and more importantly, where, does digital signage help communicate the vision and identity of the business? How are internal communicators leveraging digital signage to enhance leadership visibility, create a sense of community and build trust? An integrated emergency messaging strategy can be deployed with immediacy on digital displays of any type should there be a serious on-campus incident, or a predicted event, such as the need for a weather-related emergency communication. A solid digital communications strategy opens up new opportunities in corporate communications throughout the entire campus and organization.ĭigital signage also addresses the need to create a corporate campus that as safe as it is engaging. Digital signs and interactive kiosks allow you to help visitors find their way around or even check in upon arrival. For instance, highlight company values, social responsibility and policies, promote HR updates, highlight employee accolades or communicate sales numbers. There is a wide range of technology and solutions that can be implemented to improve corporate communications. Digital signage adapts easily when the plan changes. ![]() ![]() Digital signage allows you to deploy updates as soon as they are made live or triggered to update displays on the network. Why do they want this technology investment? Traditional channels of communication are too slow, or can go unchecked with multiple channels being used to get messages to employees and leadership.ĭigital signage on the other hand, is an increasingly powerful and dynamic tool for internal communicators. In fact, almost half (46%) of internal communications roles identify technology investment as the primary issue holding them back from greater efficacy (Gallagher, “Internal Communication and Employee Experience,” 2023). Research shows that most organizations do not invest enough in corporate communication technology. At the same time, it’s important to support the practical implications of change - from corporate values to nameplates. More effective corporate communications outlets are necessary, with better technology to help the business deliver a coherent change story. But often these important elements are not enough on their own to help employees keep up. Internal Communicators benefit from a clear vision and a visual identity for change. Just as they do in environments outside the workplace, employees need excellent communication through technology, keeping them informed in real time, helping them adjust, adapt and learn. The slope of change has shifted from a relatively mild grade to an uphill climb for many if not most businesses. Digital Signage Solutions Engage Teams through ChangeĬommunication has never been more essential for businesses in 2023. ![]()
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